Solutions Mapped to the Consumer Journey
R-To-V Marketing engineers every touchpoint along your customer’s journey. Our approach is scientific, dynamic, and proven—so you never miss an opportunity to connect, convert, and create loyalty. If you’re not mapping your marketing to the journey, you’re missing out.
A
Awareness
Build brand visibility and reach new audiences with high-impact, data-driven tactics designed to spark interest and recognition.
Market Discovery*
- Audience Targeted: Display & Video
- Streaming TV & OTT
- Radio
Brand Impression*
- Native: Display & Video
- High-Impact Ad Units
- Social: Facebook, Instagram, TikTok
Share of Voice*
- Major Contests & Promotions
- YouTube TrueView
C
Consideration
Engage and educate prospects as they evaluate their options, using targeted content and retargeting to keep your brand top-of-mind.
Engagement*
- Retargeting: Display & Video
- Website Targeted: Display & Video
- Content Marketing
Trust Building*
- AI Look-Alike Modeling
- Email Marketing
- Station App Sponsorship & Experiences
Preference Shaping*
- YouTube Bumper
- Geofencing + Foot Traffic
P
Purchase
Drive conversions with precision targeting, compelling offers, and seamless digital experiences that make it easy for customers to choose you.
Conversion Trigger*
- SEM
- Retargeting: Display & Video
- Email Marketing
Frictionless Experience*
- Web Services
- Geofencing + Foot Traffic
Decision Confidence*
- AI Look-Alike Modeling
- YouTube TrueView
- Facebook & Instagram
L
Loyalty
Nurture relationships and turn customers into advocates with ongoing engagement, value-driven content, and exclusive experiences.
Onboarding & Delight*
- Email Marketing
- Content Marketing
Community Building*
- Station App Sponsorship & Experiences
- Major Contests & Promotions
Advocacy*
- Facebook & Instagram
- TikTok
- Web Services
Your Journey, Your Strategy
No two brands are alike. We tailor every plan to your unique needs, market, and goals—combining the right mix of tactics for maximum impact at every stage. If your marketing isn’t mapped to the journey, you’re missing out.
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